TL;DR AI search engines reward content with semantic depth, topical authority, and EEAT-aligned context , not just keywords. A content audit helps you identify gaps, outdated pages, duplicate topics, low-quality content, and AI-unfriendly formats. Businesses that run quarterly content audits see a 30–70% improvement in organic traffic (HubSpot Data). Use AI tools to automate inventory, scoring, and optimization—but always review manually for accuracy. Introduction In today’s AI-driven search landscape, simply publishing content is not enough. AI search engines like Google AI Overviews , ChatGPT, Perplexity , and Gemini evaluate content quality, relevance, and structure before ranking it. Conducting a content audit ensures your website is optimized not only for human readers but also for AI systems. This guide will walk you through running a full content audit, identifying gaps, and optimizing your content for AI visibility. What Is a Conte...
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